Launching the World No. 1 Korean Red Ginseng Brand in Singapore
CLIENT
Jung Kwan Jang
INDUSTRY
Health & Wellness
CATEGORY
Social Media
Edamamedia was appointed as the first marketing agency to introduce Jung Kwan Jang, a heritage brand spanning over 120 years to Singapore. Working closely with both the local distributor and the Korean principal, we set and executed a comprehensive two-year marketing strategy.
From traditional media to a refined digital, social, influencer and celebrity presence to SMRT in-train panels, we built visibility, credibility, and consumer trust for one of the world’s most prestigious brands.
A launch defined by precision, prestige, and impact.
Services:
Integrated Campaigns · Traditional & Digital Media · Social Media & Content Management · Influencer & Celebrity Marketing · Photoshoot · Media Buys · OOH · End-to-End Execution
