For a heritage brand like Jung Kwan Jang, influence must be earned – not forced. As the World No. 1 Korean Ginseng brand, credibility and trust are paramount.
Edamamedia curated and executed a series of influencer and celebrity-led social media campaigns designed to introduce, educate, and build confidence among Singapore consumers. Each collaboration was carefully selected to align with the brand’s values, authority, and premium positioning.
From talent strategy and content direction to campaign execution and amplification, we transformed trusted voices into meaningful brand advocacy — delivering sustained visibility, strong engagement, and growing consumer trust without compromising brand prestige.
Services:
Influencer & Celebrity Strategy · Talent Curation · Content Direction · Social Media Campaigns · Amplification & Reporting
