Since 1949, Chew Kee has stood as Singapore’s first soy sauce chicken, a name deeply rooted in local food culture and generations of trust.
For Chew Kee’s rebranding, Edamamedia crafted a film that honours legacy while speaking to modern audiences. From conceptualisation and storyboarding to a carefully planned two-day shoot, every frame was designed to capture the essence of Chew Kee –
its history, craft, and enduring flavour.
Through thoughtful storytelling and cinematic execution, we translated decades of heritage into a contemporary narrative, reconnecting the brand with today’s consumers while preserving what makes it iconic.
A story told with respect. A brand reintroduced with purpose.
Services:
Brand Storytelling · Concept Development · Storyboarding · Video Filming · Post-Production · Rebranding Film
