Since 1949, Chew Kee has been the name behind Singapore’s original soy sauce chicken – a flavour deeply woven into local food culture.
To launch Chew Kee’s Ready-To-Cook Braised Sauce, we curated influencer-led social campaigns that celebrated everyday cooking moments. Partnering with food creators and lifestyle voices, we showed how a heritage recipe could fit seamlessly into modern home kitchens — simple, comforting, and unmistakably Chew Kee.
From talent curation and content direction to execution and amplification, the campaign turned shared meals, home-cooked moments, and familiar flavours into content that resonated — driving strong engagement, conversation, and appetite across social platforms.
Services:
Influencer & Celebrity Strategy · Talent Curation · Content Direction · Social Media Campaigns · Amplification & Reporting
