Since 1949, Chew Kee has been recognised as Singapore’s first soy sauce chicken – a name built on tradition, craft, and generations of trust.
Eda partnered with Chew Kee to reimagine the brand for today’s audience, translating its rich heritage into a cohesive creative system across touchpoints. From rebranding and in-store history boards to social media, POS displays, packaging, and website design, every element was thoughtfully crafted to honour the past while speaking confidently to the present.
The result is a brand experience that feels consistent, modern, and unmistakably Chew Kee – telling its story seamlessly across physical and digital spaces, and ensuring its legacy continues to resonate with a new generation.
Services:
Branding & Rebranding · Creative Development · In-Store History Boards · Social Media Creative · POS & Retail Displays · Packaging · Website Design
