To drive awareness and engagement at the point of sale, Edamamedia delivered a series of retail-focused roadshows for Jung Kwan Jang – bringing the World No. 1 Korean Ginseng brand directly to shoppers.
From event conceptualisation and strategic location sourcing in high-traffic retail environments to creative execution and on-site management, each roadshow was designed to attract footfall, encourage trial, and support retail conversion. Clear messaging, thoughtful layout, and smooth on-ground flow guided customers seamlessly from first interaction to purchase consideration.
Executed with precision, these roadshows strengthened brand presence while contributing to in-store engagement and positive sales momentum.
