Singapore marked the first stop of Zhong Jing Wanxi Pharmaceutical’s global brand launch, setting the tone for its international journey. As a China Time-Honoured TCM enterprise, the launch needed to honour heritage while presenting a confident, future-ready global identity.
Eda led the event from concept to on-site execution. We developed the launch narrative, sourced and curated the venue, delivered creative services across touchpoints, and supported the event with strategic public relations – ensuring the brand’s story resonated with both local and international audiences.
From guest experience to on-ground management, every detail was carefully orchestrated to reflect credibility, scale, and ambition. A global debut crafted with clarity, precision, and purpose.
